Copywriting is the method of writing promotional materials — brochures, billboards, websites, emails, advertisements, catalogs, and more. As online marketing continues to grow, the demand for professional copywriting skills increases. It aims to increase brand awareness and ultimately persuade an audience to take action.
CopyBlogger defined copywriting as an ‘art and science of strategically delivering words (whether written or spoken) to get people to take action.’ That action could be to purchase or engage with a product, service, or company. In social media, where brands tend to promote or sell products and services, copywriting is powerful.
Here are 3 examples of excellent copywriting from successful businesses.
Apple is known for their minimalist products. To stay true to the brand’s image, their copies are short yet promising.
“Ingenuity makes it thin. Aluminum makes it strong.”
“Not just a thinner display. A better display.”
Dropbox’s business attitude is friendly and always ready to provide assistance.
“Even if your computer has a meltdown or your phone goes for a swim, your stuff is always safe in Dropbox and can be restored in a snap. Dropbox is like a time machine that lets you undo mistakes and even undelete files you accidentally trash.”
Trello is a web-based list-making application. The brand’s service and its copy are straight to the point.
“Trello is the free, flexible, and visual way to organize anything with anyone. Drop the lengthy email threads, out-of-date spreadsheets, no-longer-sticky notes, and clunky software for managing your projects. Trello lets you see everything about your project in a single glance.”
If you plan to jumpstart your online presence, copywriting should be on your to-do list. It doesn’t take much to learn the ropes in copywriting. As long as you know your brand and your target market, then it will be easy to compose an effective copy.