If you are planning on having a sales page on your website or currently have one, but it’s not converting well, then this guide is what you need. Before we jump into the details, let’s first define what a perfect sales page is. A sales page is a stand-alone web page created to turn visitors into customers fast. Whether you sell goods or services, securing sales is the main purpose. In order to convince people to buy from you, making a compelling argument that gets potential clients or customers to “realize” their pain points can be solved by you. Like every successful sales page, one must always start with a plan. Write down an outline covering the topic, the benefit to potential clients, and the results you want.
Here’s the anatomy of a perfect sales page.
1) Eye-catching images
Every photo you use should trigger thoughts that would make your visitors visualize a future if they purchase a product from you. This is one way to visually differentiate you from competitors. Here are 7 kinds of photos every web designer asks you for your website to generate leads effectively.
2) ‘Buy Now’ Button
Placing this button at the beginning of your sales page will encourage visitors, especially those who have already visited your page and are finally ready to commit, to purchase the products that interest them.
3) A Bold Statement
Being confident in your brand is something buyers seek out. So making a striking statement or shocking question will help you get conversions, as these kinds of statements tend to arouse curiosity.
4) Show Them Results
Adding proof, such as high sales and demands, will show potential buyers that you are reliable. Using numbers and power words will get them hooked.
5) Give Them Options
Consumers love it when they are offered options. According to a study, people actually prefer more choices over fewer choices — especially before choosing what kind of product they want to buy.
6) Sympathize With Them
Consumers like it when brands are similar to them. Tell your story, show that you are an authority in the brand/business. Connecting with people and making them feel valued is always a good idea.
7) Put Their Mind at Ease
Adding FAQs or Frequently Asked Questions to your sales page. Be proactive by addressing questions without anyone having to reach out to you first.
8) Have a Clear CTA
After all of that remind them about what you are offering and follow a call-to-action. Give them a crystal clear direction on what to do and where to go. Study and implement these 8 simple steps and you will be able to master a perfect sales page.