SEO: Facts Vs. Fiction

SEO fatcs vs fiction

We’ve recently attended a WordCamp and it was awesome! It blew me away how speakers were willing to fly in for this event to share their best practices and to establish standards. Each of the speakers delivered high-quality talks. We learned a lot from our fellow WordPress professionals and we definitely left the auditorium with fresh ideas.

For one, the SEO talk had opened my mind about the plenty myths surrounding the said topic. So, we’ve decided to clarify facts from fiction and share with you the following:

I really don’t know where this is coming from but *eye roll*, this is absolutely one of the oldest cliches on the Internet. SEO is not dead. It’s incredibly basic and by saying basic, I mean it is here to stay. There are currently approximately 23 billion devices connected to the Internet and by next year, these numbers are expected to double up. That means Internet searches aren’t going away. Instead, traffic is more likely to go up which creates a larger need for more intuitive search engine optimisation.

SEO doesn’t happen overnight. It can take weeks or even months before you could finally reach your desired sweet spot on Google rankings. It will take a good amount of time to gain traction with the search engines, reveal trends, and produce competitive results. You know what they say, good things take time. Just like watching your favourite movie series, you’ll need to develop a long term approach to build SEO authority.

Nah. This is a lie. SEO is the process of optimising your content so that a search engine likes to show it as a top result for searches of a certain keyword. It’s basically putting yourself in your viewers’ shoes and understand how they search for certain topics. That, I believe doesn’t need you to be highly technical. We suggest that you use the Yoast SEO plugin. It is designed to cover all the technical aspects of your SEO strategy.

According to Moz, local businesses will need websites more than ever in 2019. This means you can not afford to skip SEO because search engines can deliver results to so many people including potential customers who frequent the online world to find or buy from convenient local businesses.

We used to believe that the more times you use a keyword the better. This is no longer helpful at this point in time. Say for example your keyword is “polar bears”. Keyword stuffing would look like this:

Polar bears are the planet’s biggest land-based carnivores. Polar bears spend most of their lives around water and ice. Polar bears risk from global warming, which is melting the Arctic sea ice they depend on. Polar bears generally live and hunt alone, though polar bears can be quite social too. Polar bears mainly eat seals – using their remarkable sense of smell they can detect a seal in the water beneath a metre of compacted snow, and from almost a kilometre away.

Seriously. Do you really want to stuff the word “polar bears” that much? I bet you wouldn’t like reading that. While you still need to have the keyword placed throughout your content, putting it in as many times as you like is rather annoying and not effective.

You just would use a specific keyword phrase a certain amount of times, in the right places and you would find yourself ranking up.

When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about keto-friendly recipes, you would like search engines to include your post as one of the top results when the searcher looks up for that keyword. In its simplest form, Google’s ultimate aim is to help people find useful information.  It seeks to help its users so it works to promote content that is compelling and relevant.

Aside from optimising your content, you should also start optimising your images by putting Alt Text (alternative text). It describes the appearance and function of the images on your website. That being said, alt text is a tenet of accessible web design. It makes for a better user experience, but it may also earn you great SEO benefits.

The search engine industry is definitely the next big thing. To be able to cater the needs of  the searchers, all search engines give priority to optimised websites. Thus, if you are a business, you are most like to catch the attention of the online world if you do SEO. It is simply an investment which will reap in lots of benefits to the businesses in a lot of ways.

 

Sure you can do this….but only if you want to get banned from Google. Make sure links are relevant to your business. You don’t want to be linking to spammy or pornographic content.

Trying to outsource SEO work will definitely aid the business to reach the masses. Based on our observation, SEO gets more complicated every day. It’s an important aspect of your business as you establish your presence online but we don’t recommend it as something that you should focus your whole attention to. The geniuses at Impulse Impressions would be glad to help you take your business to a higher level. We can build a perfect platform for you through a captivating website which will grab the attention of your users. Contact us now if you’re ready for the next big thing!

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Amy King - Impulse Impressions - Website Developer

Amy King

Amy King is the owner of Impulse Impressions. Amy is a website developer and business consultant that is dedicated in providing female entrepreneurs and business owners online solutions to their website and digital marketing needs.