“You need to have a website!” is something that we must have heard all the time. Let’s be honest, you might say you don’t need anything (except oxygen, water and food) but the cost of NOT having a website is likely to be sky high. According to the International Telecommunication Union, there are 3.2 billion people in the world with Internet access as of June 2018.
So, I’m not going to waste your time with a long introduction. I bet that record above is enough to convince you that the Internet is the vast majority where you can take your business to the next level. You will be missing out in reaching your potential customers 24/7, not to mention looking unprofessional when you are not found online.
If you’re serious about making an online presence, here’s a rundown of the most important pages your website should have. I hope you’ll find this guide helpful. Here we go:
You may not be paying it much attention, but your visitors are. This is the page where you give them a glimpse of who you are as a person or business. You may want to create a running list of your goals and missions, how long have you been around, interests as well as fun facts about yourself or your business. If you have a team, this is the perfect page to put up their professional photo and some points outlining what they do. Your clients definitely want to know you, like you, and trust you.
I would say this is a frequently forgotten bullet point. Believe me, I’ve seen plenty of websites without this page. The Contact page is a good place to include as much relevant information as possible available for your potential customers to get in touch with you. When your website has your contact information readily available, it shows that you are ready to answer any questions they might have about your product or service and that you have nothing to hide. On this page you can put your:
- E-mail address
- Contact number
- Mailing Address
- Hours of operation
- Social media profile such as Facebook, Twitter and LinkedIn
- Map of physical store (if you have)
Products or Services Page
This is your where you provide information about all of the products and/or services you offer. Start the page with a brief overview or summary of your products. If you have a large number of products or a lot of information about each product, you may want break them into categories and include a link to a landing page to learn more about each product or service. It’s also important to include pricing, shipping and handling information,that is if you ship items, or returns and exchange policy.
The Products or Services page is also perfect for your call-to-actions. A call to action (CTA) is a command on your website that prompts your visitor to do a specific action such as such ‘Buy Now’, ‘Register’ or ‘Sign Up’ and usually takes the form of a button or hyperlink. It’s a great way to attract more conversions.
Let’s admit it, a good number of online shoppers check out testimonials or reviews first before purchasing anything. And there’s no better way to build trust and relationship than by showing what your clients have to say about you. If you have partnered with big-name businesses, it’s also a great idea to put their logos on this page. By adding testimonials, you have a social proof to guide your visitors down the sales funnel.
The best thing about testimonials – they aren’t only for your website. You can also share them on social media and incorporate them into your emails, blog posts, print materials, and even videos.
Get an expert to do it. Probably the most important tip in this post is to get an expert to do the job for you. You better want to focus on doing you are best at – running your business and gaining access to new market areas.
If you are serious about creating a website for your business that will increase your conversions, Impulse Impressions offers web design services and Business Basics package. We’ve got best affordable solution that you will find! Call us now at 0478 819 978 or book an appointment here.