Entrepreneurs usually come across this question while they are in the growing stages of their business: “Why do I need a website when I have an offline marketing campaign?” The short answer is that while offline marketing is still effective and can convert consumers into clients quickly, a website can do the same but with a broader audience.
Having a Website VS Offline Marketing
Having a website gives you credibility, visibility, accessibility, and community. Offline marketing, on the other hand, has a strong effect on consumers because they can see, feel, hear, smell, or taste your product or service. Using the five senses is a reliable marketing technique that is only possible with offline marketing.
However, offline marketing is not as strong as online marketing these days. While people will see your product in person, they will still whip out their phones to check out who you are and what other people have to say about you. That is where your website comes in.
Why You Need a Website Even with an Offline Marketing Campaign
Visibility and Accessibility- Why You Need to Be Everywhere
Having a website gives you more visibility because you can easily share it with people, spread the word about it in ads, and have people access it easily using proper search engine optimization on Google, Bing, Yahoo, etc.
With increased accessibility and visibility, you can show them what you offer quickly and efficiently.
Credibility – Why Your Site Needs to Be Built on Trust
A website gives you credibility in some aspects because it shows that you invested in branding. However, having a website does not immediately promote trust; you still have to earn it.
One survey showed that 57% of respondents are willing to trust and transact with credible websites. It feels like a low number, but did you know that a majority of people trust search engines more than their friends and family? Also, 70% of consumers trust branded websites such as official websites, owner-branded websites, and websites featured in high authority articles (e.g. news articles, influencer blogs, .org, .edu sites.)
How Do You Earn Your Audience’s Trust
First of all, get a secure hypertext transfer protocol (HTTPS.) That is one of the first things people look at when viewing a site. When people see that “Not Secure” label next to the address bar, you can bet they would never give away any payment details or probably any personal information on that site.
People are more likely to trust a site that is connected to a verified Facebook, Twitter, or Instagram profile as well. It is also better if your accounts have reviews as well.
Community – Why a Website Helps with Building One
It’s easy to create a Facebook Group or a Subreddit, but a hot market will definitely thrive inside your site. Keeping consumers on your site leads to higher conversions. Having a community within your website makes this possible.
The key to these two community builders is helpfulness. For your community to thrive, you must help and inform people about ideas that concern your brand using the comments section or a private forum.
Where to Start
Building a website is easy once you shop for the right hosting providers. At Impulse Impressions, our web design services were created to give you a greater brand credibility, recognition and improve your customer experience. We work hard and smartly for what best suits your brand, but keep in mind that getting a domain and website is just the beginning. If you are ready to take your business to further success, let’s start talking about your project or idea and find out how Impulse Impressions can help your business or organisation grow.