The Importance of an Email Signature

The Importance of an Email Signature

More and more businesses are understanding the importance of an email signature. According to Pebble Design, it is your “silent” salesperson. When responding to emails, recipients not only read the subject and content, but will also see email signatures. Having an email signature is important in getting your channel across each recipient. 

But what is exactly an email signature?

An email signature is a block of text affixed to the end of your email. It often contains necessary details such as a name, business contact information, and you or your business’ corresponding email address. It can be in text form showing basic information or a detailed banner that will include images and links to important websites or platforms. Find out some more importance of an email signature.

An email signature provides potential customers with information on how they can get in touch with you.

An email signature is a paperless calling card. When recipients see a brand signature in your email, they are likely to respond. You want your email signature to be eye-catching and at the same time professional. Having your name, the business or brand you represent, and your role within the company is not enough. Adding your contact details such as phone, email, and address included in your email signature will be able to let prospective clients contact you.

It helps you drive more traffic.

While content is a great way to drive more traffic to your website, an email signature can do just the same. You may not have realised it but an email signature can not only contain your contact number or email address. You may want to put your social media links as well. This validates your online presence and makes an easy and subtle way to drive more traffic to your website and social media platforms.

It gives you an opportunity to spread awareness about you or your business.

Having a cohesive email signature for you and your team will strengthen legitimacy and professionalism. Using an email signature gives an opportunity to spread awareness about you or your business. Sometimes people would add a photo of themselves next to their contact details. This way recipients will associate you with the business/brand; another way to prove that they are dealing with a real human or business.

Tools To Create Your Email Signature

Canva and DesignBold are creative tools that we use for our email signatures. They have plenty of templates that you can customise according to your brand and need. There are also online email signature generators that you can use as listed in this post.

Make sure to have a consistent email signature, meaning it should be in line with your brand design-wise. Making a credible and effective email signature is not an easy task. Research more about the how-to’s in making one or hire a professional.  If you have any further questions about email signatures, leave them in the comments below!

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Amy King - Impulse Impressions - Website Developer

Amy King

Amy King is the owner of Impulse Impressions. Amy is a website developer and business consultant that is dedicated in providing female entrepreneurs and business owners online solutions to their website and digital marketing needs.