As businesses venture into online marketing, social media platforms have adjusted their services to accommodate businesses. Facebook, for one, has embraced online advertising, which they call Facebook Ads. Facebook’s advertising is so specific that one can target audience according to age, gender, and interest.
Here are things you need to know about Facebook Advertising:
Facebook designed advertising that will bring awareness, motivate consideration, and convert it to leads or sales.
If you have Facebook Business, you can manage your page’s ads through Ads Manager. This software is an all-in-one tool for creating, managing, and tracking ads. It can let you run ad campaigns and ad sets for different services and products. Facebook Ads Manager will let you edit details to target audience and track performance on every running ad campaign.
There are 5 types of Facebook Ads; Marketplace Ads, Page Post Ads, Link Click Ads, Video Ads, Carousel Ads. The type of ad you will use will depend on the type of campaign you would like to run.
Facebook created Marketplace for trading products between people and entrepreneurs.
When you post a listing on Facebook Marketplace, you help your business reach more people. Page Post Ads are ads that you promote on your Facebook Pages. It could be a status update, video, photo, or event. Link Click Ads are useful when you want to redirect your audience to landing pages or blog posts. Instead of using still images or normal text, Video Ads are a great way to get social media users’ attention. And if you have an e-commerce website, the Carousel Ad is a great way to advertise. It will show up to 10 images, videos, headlines and links, or call to action in a single ad post.
This is just the tip of the Facebook Advertising iceberg. There’s so much more to learn about Facebook Ad. Also, remember that running ads may help you reach an audience but reading and replying to comments will help boost your ad’s engagement. If you want to learn more about growing your business through Social Media, send us a message and we’ll more than happy to help you!