‘Content is king’, this phrase is probably one you’ve heard over and over again. If you’ve been doing this for a while now, you probably know how important your content marketing strategy is. However, you’d be surprised to know how many businesses still ignore it and don’t realize how vital it is to their survival in this day and age.
Good content plays a crucial role in driving traffic to your website and it does this in multiple ways. In this blog post, we’ll highlight four ways it does this:
1. Increases your websites chances of being found in search engines (SEO)
Imagine yourself as a customer. When you need information on something, what do you do? You Google it, don’t you? Exactly.
Almost every customer turns to a search engine when they’re looking for something. Search Engine Optimization, or SEO, or is the method of optimizing your site to ensure it ranks on the search engine results page (SERP). The higher the quality of your content, the better the SEO. When your site is optimized for search engines, you have more visibility online.
2. Becomes helpful reference material
Conveying your availability to your customers is great if they have any questions. However, don’t you think it would be better if you could display your expertise regularly and earn the title of an industry expert? With content marketing, you can do that.
There are a variety of ways you can create good content and become helpful reference material. For example, you can guide your prospects through a solution by creating a how-to guide or share industry statistics through an infographic. The possibilities are endless.
When you create informative content, and promote it through online marketing, you not only build a reputation for yourself, but also secure your position as a top-of-mind resource when your prospects have any questions or when they want to buy something.
3. Promotes social media sharing
Social media marketing is one of the most powerful tools to reach new leads and create engagement, while building fruitful and meaningful relationships with your customers. Creating more high-quality content gives you the chance to share more content on various social media platforms. When consumers begin to see how valuable and useful your content actually is, they’ll follow your brand on Twitter, Facebook, and anywhere else they can.
4. Helps position your business as a trusted authority
80 percent consumers rely on reviews published online as the deciding factor on whether they should make a purchase or not. These reviews serve as personal recommendations for any good or service and reassure consumers they’re spending their money in the right place.
Content marketing is a great way to demonstrate your brand’s integrity and get your target audience to trust you. Keeping this in mind, the different ways content marketing can potentially lead to sales is obvious. By gaining your customers’ trust, well-positioned content helps your brand stand out in a world full of clutter.
There are a number of ways you can help your business stand out as a trusted authority. These include:
- Creating content that’s authority branded
- Working with a blogger or influencer to vouch for your product or service
- Inviting a credible authority figure to make a contribution, in terms of content, to your website
- Writing a guest blog on a renowned magazine site, blog, or website
- Asking your customers to review your product or service on a credible platform, such as Yelp, Foursquare or even your Facebook page
With the wide range of benefits content marketing has to offer your website, it’s really easy to see what businesses are investing in their content marketing strategies to build high-quality content. Regardless of which industry you operate it or how big your company is, creating good content should be a top priority to engage your target market.
Do you have any suggestions on what makes a good content marketing strategy? How about ways increase website traffic? Let us know in the comments below!