The Basics of User Experience

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It’s not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives. – Donald Norman

This quote above explicitly describes what we do here at Impulse Impressions. In web design, user experience is as important as branding. No matter how great your website looks like and what features you have, if people have a hard time interacting with it, you’re doomed for bad business. The success of every website project depends on one major factor: how users feel about it.

So, what exactly is user experience and why is it important? In this post, we’ve gathered questions that we as user designers are concerned with and each question introduces learning points.

What is User Experience?

In general, user experience is basically how people feel when using a digital product. In most cases, this product can be a website or an application. It is the combination of readability, navigation, load time and mobile-optimization. All these enable a user to navigate a website without fuss or delay.

Why Does It Matter?

User experience is about how your website works on the outside. In just a few seconds, users decide whether your website is worth their time or not. It’s the only ticket you have to increase your website’s success once it is launched in the digital world. If you website is not user-friendly, you’re visitors are only to end up with what we call digital disappointment.

To help you out, we’ve drafted three questions that will allow you to understand how users think and make certain choices.

1) Does your website give the user value?

User value simply means putting users first. Ask yourself: “What experience do you want the user to have?”  In other words, it is important to understand the needs and behavior of potential users and how to keep them.

2) Is your website simple to use and navigate?

It ain’t Easter Egg Hunt! When on your website, visitors must find it simple to use and must be able to locate the information they need without going over hill and over dale. Links such as Home and Contact pages should be visibly located at the top of your template. If the navigation is easy, users will most likely stay and have a good experience, which at the most basic level, leads to better business for you.

3) Would your user actually enjoy using your website?

Keep it lively and updated! It’s a no-brainer but nobody likes to stay on an old-looking and boring website. Be a consistent source of information and share helpful insights relative to your business. This gets you on top of your game as users like to be fed with the latest trends. As your blog grows, your viewers will develop their expectations and trust in your business.

There you go! If you answered “yes” to the questions above, you will surely get a huge return on all of the time and effort that went into developing your website. Want to know how we can put all these together for you? Contact us now or leave some comments below!

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Amy King - Impulse Impressions - Website Developer

Amy King

Amy King is the owner of Impulse Impressions. Amy is a website developer and business consultant that is dedicated in providing female entrepreneurs and business owners online solutions to their website and digital marketing needs.