Blogging isn’t exactly as easy as it seems.
Not getting the turnout you expected? Well, maybe you’ve fallen victim to one of these seven common blogging mistakes. If you find yourself in this precarious position, don’t worry. We’ve also provided you with their simple solutions, so you can get the results you want!
Not Having a Way to Capture Leads from Your Website
Bloggers often make the mistake of failing to take advantage of leads on their posts. Once they’re done writing their blog posts, they think their job is done and organic traffic and conversions will automatically be drawn to them.
Hence, many bloggers overlook an extremely important aspect of blogging: email content marketing. Email content marketing. In fact, 93% of marketers who actively use email content marketing credit it for their success.
Not only does email content marketing help you segment the market and tailor content according to your audience, but it also increases brand awareness and is measurable, easily shareable, and cost-effective.
If you are serious about creating content, download the Content Creation Framework, your secret weapon to creating quality content quickly!
Not consistently writing on your blog
Not producing regular content puts you at a disadvantage simply because you lose out on potential leads and customers. Blogging regularly and generating more content overall increases traffic to your website and helps create a community for your blog. Additionally, it increases the impact of your digital footprint and allows you to create better, more high-quality content for your followers.
Perhaps the best way to counter this problem is to draft a blogging schedule for yourself. Do this by first creating a list of all the topics you’re going to write about the following week. Have writer’s block? Nothing that a bit of research wouldn’t help! Once you have your weekly tasks planned out, simply assign a topic to each day on your calendar and you’ll be good to go.
Not marketing your blog once it is published
So, you’ve just published your best work and are waiting for it to go viral. Do you sit back and relax? Of course not! You promote it so people can know what a brilliant piece you’ve written. Today’s digital age allows you to market your content in multiple ways, including social media platforms, such as Facebook, Twitter, and Instagram, as well as email lists. The latter, in particular, allows you to specifically target those who have already subscribed to your blog and keeps them updated.
Not having a clear structure or flow in place
Content marketing can prove to be quite difficult and it can take time for you to get the hang of it. Like everything, you learn from your mistakes and, thankfully, you can use content marketing frameworks to improve your content marketing strategy.
There are various content marketing frameworks you can employ to help write your blog. Some of these include The Spaghetti Blogging Framework, the Skyscraper Technique, the Hedgehog Concept and the Tofu-Mofu-Bofu. Each one has its own style, so it’s best to try the alternatives out there to see what works for you.
Not focusing on a single topic per post
Have you ever read a blog post, or any piece of writing, and felt there was too much going on? Many bloggers make the mistake of trying to fit 3,000 words content into a 1,000 words blog post which just makes the post confusing. When you’re focusing on a topic, you want to delve into it in detail. It doesn’t matter how many topics you’re covering in a single blog post if it’s not high in quality. Hence, it’s always important to make the decision of what you cover in a single blog post and, if the content is really important, you can always create another blog post.
Copying content from other blogs – copyright infringement!
Most bloggers think plagiarism only entails blatantly copying someone’s content, word for word, and calling it your own. Well, not quite. Ever heard of the term, “lazy plagiarism”? Well, it involves copying someone’s central idea and/or phrases and using them in your own blog post. A mistake like this will not only lead to a loss of followers, but you may also lose your credibility as a blogger. To avoid this beginners’ mistake, ensure you’re passing your content through a top-notch plagiarism detector, such as Copyscape.
Not linking to other blog posts you have written that relate to the blog post topic
Interlinking your blog posts is one of the most effective ways to increase traffic on your website. Not only is this a great way to keep your old blogposts alive, but it leads to strong SEO and is user-friendly too. It tells your audience you have more relevant content to offer them and increases visitor length and PageView.
A Content Creation Framework is the Answer
To help you plan and write your blog posts, we created a handy Content Creation Framework that can be applied to any type of content, not just blog posts. We personally use this framework for creating our content including blog posts, how to articles and training courses. Download your copy of the Content Creation Framework for free below.
Download the free Content Creation Framework, your secret weapon to creating quality content quickly!